A consortium is the only way ahead for a French challenge

Route des Princes is the latest event round Europe for the Ultimate, MOD70 and Multi50 trimarans

Keith Gapp, Head of Strategic Marketing & Communications for EFG Bank, discusses their sailing sponsorships

Thoughts on the union with Keith Mills, going one design and going eco

Michel Desjoyeaux in the hunt for new MOD70 sponsor

The British skipper discusses plans for her campaign with new sponsor Saveol

Solo round the world race organiser and skippers gather in London one year out from the start

Brewen Dolphin's backing of the event; format changes for 2012 and Ian Loffhagen's departure

Simon Payne and his backing from Italian car manufacturer Abarth

Lothar Korn, Audi Group’s Head of Marketing and Communications, talks sports sponsorship and sailing

Cowes Week CEO Stuart Quarrie and Aberdeen Asset Management CEO Martin Gilbert on the new deal

Why soft cheese maker Groupe Bel back sailing

The OC ThirdPole boss discusses the rest of their accounts and talks of the latest trends in sponsorship

Grant Dalton on the trials and tribulations of entering the 34th America's Cup

Jaguar MD Geoff Cousins on why they are backing Sir Keith Mills' team

Igor Simcic and Flavio Flavini discuss their Esimit Europa 2 campaign

Till Pohlmann, Hugo Boss’ Head of Sports Sponsorship, tells us why they are into sailing

We speak to Mark Tyndell, CEO of Artemis Investment Managers, about why he chose sailing over golf, tennis, football and rugby