Swedish Match on TV

Schedule of forthcoming shows

The Swedish Match Tour’s 50th event, the Monsoon Cup to be held in Kuala Terengganu, Malaysia on 29 November-4 December, will be broadcast live to nearly 450 million homes in Europe and Asia.

Eurosport has opted to show the final two days live, its first live sailing programming other than the Olympic Regatta. Eurosport reaches 250 million homes in 54 countries.

Tomorrow, 23 November, Eurosport will broadcast Stage 3 of the Swedish Match Tour, the St. Moritz Match Race, at 10pm CET. American Ed Baird recorded his fourth Tour victory in St. Moritz with a 3-0 blanking of compatriot Mark Mendelblatt. The program is scheduled to re-air on 30 November at 10pm CET. (See below for schedule.)

The final two days of the Monsoon Cup will also be shown live on ESPN Asia and ESPN Hong Kong. ESPN India, ESPN Taiwain/Philippines and TV3 in Malaysia will show the final day live. The networks combine to reach 195 million homes.

Next Tuesday, 29 November, the US-based network OLN will air a preview show of the Monsoon Cup. The show is scheduled to air at 4pm ET and 1pm PT. OLN reaches 62.9 million homes in the U.S. and Canada.

“The Tour’s broad television distribution package is one of its main assets,” said Tour Director Scott MacLeod. “We’re very pleased that the Monsoon Cup will garner the attention it deserves. Not only is it an inaugural event, but it’s our 50th anniversary event and should be outstanding.”

Sportshows TV (a division of Narrowstep, Inc.) is the Tour’s television partner, producing 10 programs a year. “This is a major step forward for the Tour and the profile of the sport, achieving the kind of coverage that only the Olympics and the America’s Cup have previously commanded,” said Cliff Webb, Executive Producer.

Swedish Match Tour partners include Swedish Match, BMW and the Match Race Association. Swedish Match Tour Official Sponsors include Musto, Sebago and Travel Places.