Slam invest online

Italian sailing brand go big on the net

Italian sailing wear brand Slam has announced plans to launch an online retailing site which will be fulfilled from its warehouse in Italy.

Slam Direct is being pitched for “sailors who want to go sailing, not shopping” said a spokesperson and the new site is scheduled to go live on the 1 June.

The Slam range of clothing is endorsed by Russell Coutts and the company is well known for sponsoring sailing teams – a current such agreement is in place with Neville Chricton’s Alfa Romeo maxi yacht. They have most recently been official clothing supplier for America’s Cup team Shosholoza.

This will be the first time that the 28 year old brand will be comprehensively sold online with over 300 lines available.

For more information: http://www.slamdirect.com

They also do bikinis...