Welcome!
Monday September 30th 2002, Author: James Boyd, Location: United Kingdom
Welcome to day one of The Daily Sail, the new incarnation of
madfor
sailing
After many sleepless nights it is time to pop the champagne corks - we are finally here and ready for action.
In case you missed the announcement last Friday, this site has been set up following the sale of madfor sailing's assets by Madforsport Ltd to a new company International Sailing Media Ltd.
Over the last two years madfor sailing has established itself as a force to be reckoned with in the yachting press, harnessing the power of the web to deliver readers high quality, impartial journalism quickly and in a well presented manner.
It was this reputation which won madfor sailing the contract to deliver content to the official website of the Volvo Ocean Race. Our efforts were recognised earlier this year when we won the Sealine Media prize at the prestigious British Nautical Awards - the first website ever to do so.
In March we were the first sailing website to ask our readership for a subscription - maintaining quality coverage is an expensive business and we did not plan to join the many sailing websites closing at that time.
(If you would like to sign up now please type your email address in the orange box to the right and we will contact you when our secure credit card payment system is fully operational).
So where now?
Madforsport Ltd have sold the assets of madfor sailing to concentrate on their magazine publishing business that includes the titles Sailing Today and Aqua. The change of name to The Daily Sail is to prevent any potential conflict in the future with Madforsport Ltd's 'madfor..' brands and identity.
International Sailing Media Ltd are owners of The Daily Sail and I am the major shareholder in this company. We will be continuing with the subscriber-based model. This is now succeeding throughout the web for sites like ours, which deliver high value content to their readers, through a well presented site not dominated by intrusive advertising. madfor sailing readers can rest assured - with The Daily Sail we will be fulfilling your madforsailing subscriptions through to their end date.
Editorially we will build upon madfor sailing's reputation for quality, independent journalism and we will continue to bring you the latest news and views in the world of yacht and dinghy racing. You will also be able to reference back to madfor sailing content which is being migrated to The Daily Sail.
We hope you find the fresh design more attractive and user friendly and, of most importance, we will in due course be introducing many additional benefits for you our readers.
Why are we doing this?
The first question we are always asked is "how do you make money?" A very good question indeed. Over the last few months we have learned a great deal about the website subscription business and we plan to impliment many of these lessons, providing us with a modest business and you and potential new members with a much improved service. More about this in due course.
In the short term - please bear with us. There will be the inevitable teething problems with the site and there are still some parts of our service which must be got up and running over the new few days.
In the meantime I'd like to thank Daniel Asante for his Herculean effort in putting this site together.
James Boyd
Editor
The Daily Sail








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