The show goes on

Business as usual for Cowes Week despite having found no title sponsorship yet for this year's regatta

Cowes Week are keen to stress that it’s business as usual for the world’s oldest and largest sailing regatta, despite having no new title sponsor signed to date to replace long term backer, Skandia. They are still in ongoing discussions with a number of companies regarding the sponsorship for 2009 and beyond. Whatever the outcome, they want sailors and spectators alike to rest assured the regatta will sail ahead as usual.

“Despite the tough sports marketing climate at the moment, we are in proactive discussions with a number of prospective headline sponsors," said Stuart Quarrie, CEO of Cowes Week Limited. "Our approach is very flexible, which is imperative given current market conditions. Any companies interested in the sponsorship of the event still have time to come on board for 2009. In the meantime, we will soon be in a position to announce some exciting new additions to our family of supporting sponsors, and whatever happens, even with no title sponsor, the event will go ahead as usual this year.”

Cowes Week Limited looks forward to welcoming regular participants and new competitors, as well as the 100,000 plus spectators who flock to the Isle of Wight to watch the racing annually, and hopes to see even more holidaymakers enjoying Cowes Week from the shore this year.