On line TV program for the Tour

Swedish Match Tour unveil new internet TV station

Swedish Match Tour television programs are broadcast around the world. But if you happen to miss one of the programs now there's a broadband Web site broadcasting current and past programs, 24 hours a day.

The Swedish Match Tour is proud to present its dedicated broadband television channel, www.SwedishMatchTour.tv. In a recent two-month span more than 700 people in 41 countries spent more than 60 hours viewing the programs.

"This is a great way for the Tour to gain more viewership around the world," said Swedish Match Tour Director Scott MacLeod. "The viewer allows people to watch the programs at their convenience, whenever and wherever they want, free of charge."

All Swedish Match Tour television programs are broadcast in a continual loop throughout the day. A corresponding schedule is easily viewable when the player is launched. Other features of the player include a highlights section, where portions of each 30-minute show are viewable.

"Swedish Match Tour.TV shows the incredible advances that have been made in broadband television in the past year alone," said Cliff Webb, Executive Producer of Sportshows Television, producers of the Tour's television programs.

"This is the future, with the convergence of mediums becoming a reality. This is an exciting development, and the Swedish Match tour has been quick to capitalize on this new technology," Webb said.

The viewer may also be reached via the Tour's Web site, www.SwedishMatchTour.com. In the left-hand margin of the home page click on Swedish Match Tour TV and the player will launch.

Features of the player include the ability to make the viewing window full screen. There's also a highlights section, where you can view shorter versions of the 30-minute programs. The viewer is compatible with modems transmitting at 56K per second up to full broadband at 800K per second.

Swedish Match Tour programs are broadcast to 324 million households in 190 countries around the world. Tour programs are broadcast on OLN (U.S., Canada and Mexico), Viasat (Sweden and Denmark), Sky Sports (Australia, England and New Zealand), and Canal+ (France), among others.