A great partnership
Friday September 16th 2005, Author: Marlieke Eaton, Location: United Kingdom
US Sailing the national governing body for the sport, and Mount Gay Rum, official Rum for US Sailing, announced today that they have extended and expanded their partnership. The new agreement runs through December 2006 and includes the expansion of US Sailing's Mount Gay Rum Speaker Series to include a wide range of topics that will appeal to racing and cruising sailors.
US Sailing and Mount Gay Rum originally became partners in 2005 and created the US Sailing Mount Gay Rum Speaker Series, a grass roots program that has since brought sailing experts such as Olympians and racing rules specialists to yacht clubs throughout the country. The series have proven to be a great success and will now be expanded to include new topics geared towards the cruising sailor, such as chartering boats and cruising in various areas in the country.
"The partnership between US Sailing and Mount Gay Rum brings two market leaders together," said US Sailing's Executive Director Charlie Leighton. "The expansion of the Speaker Series program puts knowledgeable and respected sailing experts directly in touch with all types of sailors, providing increased knowledge to help our sailors enjoy their time on the water."
"Mount Gay Rum has been a dedicated supporter of the sport of sailing for decades and working together with US Sailing, an organization so widely respected by sailors and sailing organizations, is a logical partnership for us," said Elena Putilina, Category Director for Mount Gay Rum. "After last year's success, we wanted to venture even deeper into the sailing lifestyle and US Sailing offers the platform to do that."








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