From the Feedback - 3/02/01
Saturday February 3rd 2001, Author: Sian Cowen, Location: United Kingdom
From Adrian Jones (Sales Director, Laser
),
A good business move for Laser? My discussion with Andy pointed out that our (Laser's), current focus for new boats is entry-level products. As the largest (by a massive factor) producer of small boats worldwide, we ignore this market at our peril. The facts are, that the number of people using an ever-increasing variety of new high performance boats is reducing. Commercially, of course, this is potentially very damaging. Take a look at other businesses where, in the clamour to produce the fastest/lightest/most high-tech/most difficult to use/coolest product, the facts are dismissed and ultimately the business fails.
Common sense would indicate to us that we should continue to attract people to the sport with the sexy products, but we should have modern, user friendly, entry level products to get more people into sailing. There is no intention to turn our back on the performance end of the market. Specifically we will continue to be hugely active in supporting and promoting all our current performance racing classes. And if a commercially sensible opportunity appears at the top of the pyramid, we will take it!!
From Jim Champ,
A good business move for Laser? Excellent move I would have said. Firstly it's where the numbers are, and secondly they've never been very good at high-end boats anyway - the 5 tonner and the EPS being examples. And it will be good for the sport to have high volume manufacturers encouraging new people into the market.
From Waferdanos,
A good business move for Laser? Definitely. For so long now people have been talking about the flood of new classes with many believing that they are doing nothing for our sport. Laser should stick with promoting classes like the Laser and Laser 2 as these classes offer more than modern day fleets but are accessible to all, not just the ones with money. Well done Laser.
From Mike,
A good business move for Laser? Mr Jones of the Laser Centre asserts, "If you fall in during an RS600 race your chances of winning are over." Well, we know which side his bread is buttered so he's bound to make biased statements. But what is the point he's making? If he's saying that you're more likely to fall over in an RS600 than in a Laser, then that depends on your level of experience in the boat. Inexperienced Laser sailors suffer plenty of capsizes. Those at the front of either fleet who are likely to be doing the winning to which he refers are unlikely to fall over. Even if the RS600 leaders were more prone to falling over then such an event would be less of a penalty because there is a better chance of the others falling over too. Or is he saying that a capsize in an RS600 is more penalising than a capsize in a Laser? That doesn't stack up either. Class wars eh?
From Simon Reynolds,
A good business move for Laser? The change in the advertising regulations in sailing will make the sport more appealing to sponsors particularly in high profile exciting classes like the RS800, which may well boost the appeal of those boats to sailors and thereon benefit the manufacturers. Laser getting out of the road in my mind represents a decision symptomatic of a narrow minded business view which may suit them, but in essence serves to limit the potential the sport has to offer overall in future years.
From Mark Sempers (RS600 sailor),
A good business move for Laser? Sounds like a good bit of spin to me. Most Ford owners would much prefer to drive a Ferrari I'm quite sure. Entry level sailors don't stay entry level. And fast boats are less tactical because turning corners is time you're not at full tilt - it's got very little to do with stability, good '600 sailors can turn corners just fine. The rest of us can, and do fall in, without it being the end of the race. Lastly, who'd want to sail something that looks like a cross between a Dell Quay dory and a Contender (not that I'm biased of course!)?
Editor's Note: Oh boy, is he going to get it in the neck from all the Dell Quay dory owners out there ...
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