Number crunching

ISAF sign up IFM Sports Marketing Surveys to analyse the new Sailing World Cup

The International Sailing Federation (ISAF) has signed IFM Sports Marketing Surveys as an Official Partner to the new annual ISAF Sailing World Cup.

Consisting of seven of the worlds top sailing competitions that feature the Olympic events, the inaugural ISAF Sailing World Cup launched at the end of 2008 at Sail Melbourne, Australia. Having moved on to Miami USA in January, the series continues to 4 events across Europe finishing in September in Weymouth, GBR at the venue of the 2012 Olympic Sailing Competition.

Jerome Pels, Secretary General said: “The ISAF Sailing World Cup has brought together the current top sailing events for the classes in the Olympic Sailing Competition. Each event is already valuable in its own right, but as a series together it’s a superb platform for sailors, the media and of course the sponsors. ISAF is seeking a title sponsor for 2010 onwards and our work with IFM Sports Marketing Surveys will ensure we have all the information to present an accurate proposition to the market.”

Sandra Greer, Consultant, IFM Sports Marketing Surveys said “We have seen an increase in rights holders conducting comprehensive valuations for their properties in the last year and this has proven effective in showing potential sponsors a full audit of contractual benefits and the value attached to them. We are proud to be working with ISAF and its partner events to provide a full valuation for the title sponsorship for the new ISAF World Cup. Our work will involve analysing extensive information from all the events as well as conducting market research amongst sailing fans to establish the true value of the property from both a media and impact perspective".

The partnership is for an initial first year with a view to more extensive collaboration from 2010 onwards.

ISAF Sailing World Cup
The ISAF Sailing World Cup 2008-2009 consists of the following events:
16-21 Dec 2008 - Sail Melbourne The Asia Pacific Regatta, Melbourne, Australia
25-31 Jan 2009 – US SAILING’s Rolex Miami OCR, Miami, USA
4-10 April 2009 - Trofeo SAR Princess Sofia MAPFRE, Palma, Spain
18-24 April 2009 - Semaine Olympique Francaise, Hyeres, France
27-31 May 2009 - Delta Lloyd Regatta, Medemblik, Netherlands
20-28 June 2009 - Kieler Woche, Kiel, Germany
14-19 Sept 2009 - Skandia Sail for Gold Regatta, Weymouth, Great Britain

Sports Marketing Surveys has recently merged with Germany based IFM to become the leading independent global sports and sponsorship agency, specialising in media, market research and insight strategy for the sponsorship and sports sectors. They have offices in 20 countries around the world and their knowledge of the sailing market is unrivalled, working on events including – Volvo Ocean Race, Clipper Round the World Yacht Race, Velux Five Oceans, Artemis Transat, ishares Cup, Round the Island and more.